On April 27, 2011, 212 tornadoes ripped through Alabama, tearing the state apart. The damage was disturbing. One of the places affected was my hometown of Pleasant Grove. The street where I grew up was turned inside out. I later learned that the twister was an F-5, the biggest possible.

I said to myself, “I have to do what I can.” So, I set a goal of raising $10,000.

With the help of a lot of people cooler and smarter than me, we raised $203,000 in a few weeks. The support was overwhelming. Fantastic things happened through some really amazing people. And I learned something that changed me: I can make a difference! Me, a redneck from Alabama.

I also learned that money can make the difference.

Money can fuel the aid that needs to be provided after a tragedy. But money isn’t just for tragedies or disasters. Money is used to start businesses, save enslaved children, kick-start albums, and pay for your dinner. Money is a big deal.

After I raised over $203,000 in a matter of weeks, I stopped and asked myself: “What just happened?

What part of my method made it possible for me to raise this much money?”

My answer that day didn’t reveal to me that I had cracked a code for raising money. However, after it happened time and time again, I noticed that the steps were the same. As long as I kept repeating them, they worked.

Around this same time, I also started noticing failed attempts to raise money. I saw people begging for money through mass emails, Facebook, and Kickstarter projects. I watched as they struggled to get the money they needed.

Why was I successful at funding dreams when others were not?

The truth is, more people fail at raising money than succeed.

And there’s a reason for that:

The #1 reason people fail at raising money is that raising money is hard.

I’m a genius, right? I know that isn’t a monumental realization for you, but it’s vital to keep in mind. Raising money is hard.

But what if I told you there’s a code to raising money?  What if it was as simple as 5 steps?

It is.  October 21, 2014 you’ll find out how but say tuned.

FundraisingRocket-Hero

Casey Graham is the CEO and founder of The Rocket Company. His book, Fundraising Rocket, can be found online and Amazon.com and TheRocketCompany.com/fundraisingrocket.

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