Digital giving has one key component that many leaders overlook – recurring gifts.
When attendees of your church engage digital giving, they have the opportunity to establish a gift that repeats on a recurring schedule – weekly, bi-weekly or monthly. If your church teaches financial stewardship classes, consider a component of that class that includes how to set up recurring payments for the resource dollars that are allocated towards “giving.” Also, take time regularly (during a weekend service) to teach your church how to set-up recurring payments.
Consistent givers will carry your church on weekends when attendance may be low, but specifically during the “J” months (January, June & July) when giving can be consistently low.
Take time to focus on building consistent givers!