How to Follow-up with Digital Donations

Churches often forget a key group of people in church – digital givers.

People who give online may go unnoticed if the pastor does not set up systems to remind them to follow-up on first time digital givers, just like first time givers with cash or checks.  Sometimes, because churches use digital giving systems outside of their church database management system, the digital givers could be left out.

As you build your systems, make sure that your online givers receive the same communication that other givers in your church receive.

For what it’s worth, we think every digital donation should receive:

  1. An immediate thank you email with relevant links.
  2. A hand written thank you note about a week later.  You won’t find a better option than this.
  3. A quarterly contribution statement at the end of the next quarter.